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Laser focus on payments - SMS apps discontinued

March 12th, 2009

Today we sent an email to some of our customers informing them we will discontinue support for the ancestor of Zong that was still maintained at http://hosted.zong.com as of April 20th. We put a lot of effort in building this platform and had many SMS based apps running on it such as simple quizzes, alerts and voting. We’ve nevertheless decided to pull the plug on this activity to dedicate all our energy, heart and soul into mobile payments.

The developer platform, which is the backbone of Zong web hosted payments services will naturally continue to be maintained, developed and supported.

It’s always tough to discontinue services, but we can’t be doing so many things well. We need focus and attention. As we’re on a mission to continue leading the mobile payments market and establish Zong as a very strong payment brand, we had to make this call. Maintaining the SMS apps was simply not in line with our ambitions and company focus anymore.

For those of you looking for similar services, you can go to the excellent Textmarks in the US.

For the others who are into mobile payments: fasten your seatbelts!

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