Mobile payment user demographics: Myth vs Fact
We recently conducted a consumer survey to better understand our customers’ customers. As marketers, the downside to having a frictionless end user payment experience is that we don’t always know a lot about the people making the payments. How old are you? Why did you select the “Pay by mobile” option? Do you even have a bank account? These are the kinds of questions our survey was designed to answer.
Here’s what we learned, in classic “Myth vs Fact” format:
Myth - Mobile payment users are just a bunch of 12 year olds using their parent’s cell phones to make payments.
Fact - Over 88% of mobile payment users are 18 or older. The distribution skews younger with about 60% between 18 and 30 years old.
Myth - Mobile payment users only use mobile because they don’t have bank accounts or credit cards.
Fact - 76% of mobile payment users have a bank account or credit card.
Mobile payment users have plenty of options, which begs the question, “why do you use your mobile phone to pay?”
We’re glad we asked:
34% said they used mobile because “it’s fast and easy”
22% said because “it’s fun”
20% said because “i know it will work”
14% said because “it doesn’t seem like I’m spending real money”
10% said because “i don’t have a bank account or credit card”
Folks, mobile payments are becoming mainstream.
Good stuff.
